Top

#InYourSize Campaign

All60
“What size are you?” – A question we hear often throughout our lives. “I am a size…” – An answer we often give throughout our lives.
 
But what does your size actually mean? Are you only one size? Does your size change?
 
Last year, through #SameSizeDifferentEyes – we showed that no two bodies are exactly the same – even if those bodies are the same “size.” But size issues haven’t gone anywhere – and they most likely won’t for quite some time.
 
There’s a lot of talk about size inconsistency between brands, size charts not lining up between companies, if clothes fit “true to size” – but not a lot of education behind how and why any of these things come to be. We’ve made an educational video – giving you all the background you could want, but sometimes – a striking image is a bit more powerful.
 
A size chart is just that – a chart. But bodies don’t come off of conveyor belts in factories. We are not robots – we’re humans – with many more measurements than just bust, waist, and hip. There are well over 300 million people in the US – but there aren’t that many sizes – so it is inevitable that you might end up not fitting squarely on a chart.
 
But that’s normal! We photographed 60 people – in 12 sizes – but over 2/3rds of them are technically “between sizes.”
 
With all of the ways a size can be created – and all the of the ways a size can look – why do they matter? It’s time to look at the root of our concerns and insecurities if we are ever to move past them.
 

Sizes mean fabric and thread – not much else. A size is what you wear – not who you are.

Check out the gallery by size below – and our Facebook album for even more photos!


, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Trackbacks/Pingbacks

  1. SmartGlamour #InYourSize Campaign: Photos and Links - July 6, 2016

    […] newest campaign #InYourSize embraces all of those ideas. Instead of photographing 12 people in 12 clothing sizes, […]

  2. 9 Plus-Size Clothing Brands That Don’t Ignore Women Size 22 and Up | Plus Size Sexy Bras - August 15, 2016

    […] SmartGlamour, an ethical brand launched by New York City-based designer Mallorie Dunn in 2014, sells all of its designs in sizes XXS to 6X. On top of this, the brand is known for its inclusive campaigns, the most recent being #InYourSize. […]

  3. Model of the Month : Brooke K Tallarita | SmartGlamour - Body Positive Clothing - Fashionable Affordable Custom Clothing - Plus Size - Made in USA - January 31, 2017

    […] She first modeled for our Spring 2016 Look Book and Runway Show. She was then a part of our InYourSize campaign, and most recently, Fall 2016 Look Book and Runway Show and Winter/Holiday Look […]

  4. Model of the Month : Brooke Rodriquez | SmartGlamour - Body Positive Clothing - Fashionable Affordable Custom Clothing - Plus Size - Made in USA - February 1, 2017

    […] She first modeled for our Spring 2016 Look Book and Runway Show. She was then a part of our InYourSize campaign, and most recently, Fall 2016 Look Book and Runway Show and Winter/Holiday Look […]

Leave a Reply